ICoEC 2015 Proceedings

icoec2015 cover pageProceedings of the International Conference on E-Commerce (ICoEC) 2015
ISBN: 978-967-0910-10-9
Edited by Aidi Ahmi, Akilah Abdullah, Norhaiza Khairudin
Published by Institute for Strategic and Sustainable Accounting Development (ISSAD), School of Accountancy, Universiti Utara Malaysia, UUM Sintok, Kedah, Malaysia

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Abstract: This study proposes a model of the drivers of cloud computing use for small and medium enterprises (SMEs) in Malaysia. The research model is developed based on technology-organization-environment (TOE) framework and diffusion of innovation (DOI) theory. It is proposed that the use of cloud computing...
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