ICoEC 2015 Proceedings

icoec2015 cover pageProceedings of the International Conference on E-Commerce (ICoEC) 2015
ISBN: 978-967-0910-10-9
Edited by Aidi Ahmi, Akilah Abdullah, Norhaiza Khairudin
Published by Institute for Strategic and Sustainable Accounting Development (ISSAD), School of Accountancy, Universiti Utara Malaysia, UUM Sintok, Kedah, Malaysia

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Abstract: Social media environment has tremendously changed the landscape of marketing communication. Thanks to the development of Internet that creates marketers’ opportunity to tap the potential customer– Generation C and build a meaningful brand engagement with them. This paper will highlights ...
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Abstract: Social media are communication platforms that enable user-interactions, connecting people from all around the world. Nowadays, many companies worldwide are using social media as a cheaper and alternative tool to market their products or services. In Malaysia, many companies are starting to use socia...
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