E-commerce and e-business have been suggested as a key strategy in the new millennium. Though e-business is not something new, firms in the Malaysian palm oil industry can be labeled as traditional firms due to passive approach in utilising e-business. Why is this happening? What went wrong? This paper attempts to review the use of e-business in the Malaysian palm oil industry in the face of globalisation. A case study is presented to compare the utilisation of e-business between a firm from the Malaysian palm oil industry and a firm from the Australian input industry. The recommendations of this study are to learn from the success of the Australian experience.
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