Abstract

One of the fastest growing areas of E-Commerce today is mobile commerce. There are more users of mobile devices such as laptops, palm PCs, cellular phones and personal digital/data assistants (PDAs). A mobile device is a personal unit that is within reach and provides anywhere and anytime access to the user. The penetration rate of cellular phones in most developed and developing countries is much larger than that of personal computers. Recent roll-outs of public wireless broadband infrastructure of 2.5G and 3G networks have made opportunities for mobile commerce become a reality and will affect our daily lives in work, leisure and recreation. This analytical paper attempts to study the development of E-commerce in Malaysia. A part from this, the paper will also construct SWOT analysis and identify the impact of M-commerce on the political, economic, social and technological environment. Finally, recommendation will be given of the best alternate strategies for the promotion and development of M-commerce in the nation.

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