ICoEC 2005 Proceedings

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Year: 2005
Abstract: This paper will present the finding of study on trust in ecommerce acceptance by young Malay generation. The paper starts with the introduction to e-commerce and trust definition include barrier factor toward e-commerce acceptance. Next, the paper dwells on the finding of the previous study about ba...
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Year: 2005
Abstract: Online shopping has shift the consumer paradigm from shopping at the brick and mortar stores to click and mortar stores that has directed the consumer to experienced innovative online behavior in electronic retailing. Existing studies ignored several other important factors that can affect consumers...
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