Haslinda Hassan


Publication by same author

Abstract: Electronic customer relationship management (e-CRM) is a vital activity of sports marketing that allows building long-term relationship between companies and its customers or fans. This paper examines the content analysis of the websites of two football clubs (FC), Manchester United (MU) and Chelsea...
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Abstract: The Radio Frequency Identification (RFID) has been recognized as the most powerful technology in the 21st century. RFID is a way of improving the management and operation efficiency when used in industries of logistics, manufacture, and public information services. The aim of this study is to propos...
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Abstract: Business entities around the globe are clamouring to catch up with the recent trend of the business world through utilizing information technology (IT) applications, such as the Customer Relationship Management (CRM). For any business to reap the reward of CRM initiatives, it has to have a proper pl...
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Abstract: In this contemporary life, information technology (IT) has become a significant medium in economic and social development. Banking sector nowadays cannot move forward rapidly without the use of IT. In particular, e-banking is one of the IT applications with the highest impact on the global economy i...
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Abstract: This study proposes a model of the drivers of cloud computing use for small and medium enterprises (SMEs) in Malaysia. The research model is developed based on technology-organization-environment (TOE) framework and diffusion of innovation (DOI) theory. It is proposed that the use of cloud computing...
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