Mohd Herry Mohd Nasir


Publication by same author

Abstract: Electronic customer relationship management (e-CRM) is a vital activity of sports marketing that allows building long-term relationship between companies and its customers or fans. This paper examines the content analysis of the websites of two football clubs (FC), Manchester United (MU) and Chelsea...
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Abstract: This study proposes a model of the drivers of cloud computing use for small and medium enterprises (SMEs) in Malaysia. The research model is developed based on technology-organization-environment (TOE) framework and diffusion of innovation (DOI) theory. It is proposed that the use of cloud computing...
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