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Mohd. Ismail Ahmad
Publication by same author
Online Shopping Innovative Behavior: A Review from Consumers Perspectives
by
Mohd. Ismail Ahmad
,
Norazah Mohd Suki
,
Venu Thyagarajan
Year: 2005
Abstract:
Online shopping has shift the consumer paradigm from shopping at the brick and mortar stores to click and mortar stores that has directed the consumer to experienced innovative online behavior in electronic retailing. Existing studies ignored several other important factors that can affect consumers...
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