Mohd. Ismail Ahmad

Publication by same author

Online Shopping Innovative Behavior: A Review from Consumers Perspectives

by Mohd. Ismail Ahmad, Norazah Mohd Suki, Venu Thyagarajan

Year: 2005

Abstract: Online shopping has shift the consumer paradigm from shopping at the brick and mortar stores to click and mortar stores that has directed the consumer to experienced innovative online behavior in electronic retailing. Existing studies ignored several other important factors that can affect consumers...

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